This project is still ongoing, but the logo-building is done.
A rebrand of Vespa (when I say that word I want to make an engine sound. I don't understand why. Vrrrrrrrrrr)
These are the two strongest choices out of all the options I came up with for a rebrand. A logo, and a wordmark. The logo is the one that won out. Those spirals were just too fun not to play with some more. At the moment it's in the process of being turned into a style guide, complete with sizing rules and how to use it on everything from business cards to scooters.
I was torn about which one to expand further. Both are fun.
How fantastic is it that Vespa had the convenient V and A as the first and last letter?
And that S in the very center!
Perfect to work with.
Let me tell you a secret: curled gradients suck. They're very cranky and they don't like you on principle. The green logo is a series of layered opaque shapes that overlap to create the curved colour changes.
2 comments:
Nice logo..U could make it better..Thanks for sharing your experience..
Thank you for sharing. Corporate identity design is the central ingredient in creating, and building a powerful brand. It establishes the style, voice, and tone of your brand. It is key in how you are perceived in the mind of your public.
- corporate identity Boston
Post a Comment